“One parent can make a difference” – a cliché, yes, but in this case a Florida woman’s complaint that her school district was offering McDonald’s Happy Meals for good grades convinced the giant food chain to pull out of similar programs nationwide. I first wrote about the story here.
The quote above came from Susan Linn, director of Campaign for a Commercial-Free Childhood, reports the Orlando Sentinel.
The only problem? While McDonald’s has seen the light on this issue, the Seminole County School Board may just find another advertiser to take over the food-for-grades spot.
“We feel there is value in incentives for good grades and good attendance,” says Superintendent Bill Vogel. Which just goes to show us: cultural attitudes can be tougher to change than corporate ones.