If you’re a dad who feels like a second-class citizen in this country, you’re not alone. Single dad William J. McGee writes in The Washington Post that even American business fails to value the father role.
Movie theaters offer “Movies for Moms” while advertisers seem to think that dads don’t go grocery shopping. McGee points out these famous ad slogans:
- When it comes to peanut butter, “Choosy Moms Choose Jif.”
- Kix cereal is “Kid-Tested, Mother-Approved!”
- Robitussin is “Recommended by Dr. Mom.”
- Kari Lee’s cookie mix is “a mix that moms and kids love.”
- The BIC Evolution coloring pencil is “for kids . . . but moms will love it too!”
- And the American Dairy Association warns: “Hey Moms! Don’t forget the power of cheese.”
American media seems equally oblivious to dad’s existence, writes McGee, who cites headline examples such as this one from Parenting magazine: “Moms Dish on How They Handle Misbehaving Kids.” Another gripe: Hollywood often portrays dads as the comedic fall guy.
But there is a danger of dads always being portrayed as goofs or losers, writes McGee:
Is it any wonder that it’s so hard to find changing tables in men’s rooms? Is it any wonder that so many judges consistently fail to recognize the rights of fathers in family courts?
Anyone who has spent time in family court can testify that there are plenty of terrible parents of both genders. But in a lot of courtrooms, fathers are seen as little more than the keepers of the checkbooks.
Suddenly, an easily ignored societal bias becomes a real issue.